Methodology

Analysis. Strategy. Result.

From first audit to measurable revenue — in 6–12 months.

The shape of an engagement

A typical engagement runs 8–14 months end-to-end.

You maintain the option to stop after any phase.

Phase Length Cost Team Decision
1. Discovery 2–4 weeks $20K+ Lead Strategist + Senior Analyst Go / No-Go
2. Build & Pilot 4–8 weeks $100K+ 1 telos partner + your team Scale / Pivot
3. Scale 6–12 months $7–25K/mo + % 2–5 senior operators Target reach
Phase 1 · Discovery

$20K+
2–4 weeks

We run the research, identify the options for reaching your target metrics, pick the ones with the highest expected return, and define the fastest path to get there. We talk to your customers and to the segments that aren't yours yet, analyze data, and build a financial model.

Deliverables
  • — A document for the Board (10–15 pages).
  • — A financial model with base / bull / bear scenarios.
  • — A clear Go/No-Go recommendation based on ROI potential.
  • — A 6–8 week roadmap for Phase 2.
Team

Only experts with 10+ years of experience in your field.

Phase 2 · Build & Pilot

$100K+
4–8 weeks

One telos partner embeds with your team to ship the MVP. We take on architecture and the key decisions, your team provides the execution muscle. This lets you keep full control of your product.

Deliverables
  • — A pilot live in production.
  • — First measured incremental revenue.
  • — A scale-up playbook for your team.
Phase 3 · Scale

$7–25K/mo + success fee · 6–12 months

We bring in 2–5 senior/C-level specialists (strategy, sales, analytics) to scale the lever and reach the revenue target.

The escalator
$5–10M
4%
$10–25M
6%
$25M+
8%

Incremental revenue. Revenue above the agreed baseline, verified by the metrics framework defined in Phase 2.

Economics illustrated

A worked example — $500M GMV marketplace, we activate retail media.

Conservative
Incremental revenue (12 mo)
$20.5M
telos cost
$1.48M
ROI
14×
Base
Incremental revenue (12 mo)
$30.5M
telos cost
$1.94M
ROI
16×
Optimistic
Incremental revenue (12 mo)
$42.5M
telos cost
$2.5M
ROI
17×

Our total fee stays within 5–7% of the revenue we helped ship. The remaining 93–95% stays with you, compounding into your valuation.

Read it twice. Then book a call.