About

Experience.
Expertise.
Growth.

telos is a strategic operating partner for marketplaces, fintech ecosystems, and SaaS at the $50M–$2B revenue stage.

The name
telos

τέλος — Greek: "purpose" or "final cause". It is the reason something exists — the end toward which an action is directed.

We position around the outcome: the measurable revenue you plan to ship.

Founder & Lead Partner
Pavel Feklov — founder of telos

Pavel Feklov

Tashkent · 18+ years operating experience

Pavel founded telos in 2026 with 18+ years of operating experience across retail and eCommerce.

Retail Growth

At 24, founded a retail chain (6 stores) and maintained steady revenue growth of 30%+ YoY. Managed the full cycle through a successful exit in 2020.

Product at Scale

As Senior Product Manager at Lightspeed Commerce ($300M+ ARR), led cross-functional teams. Increased sign-up conversion by 65% and ARPPU by 40%, launched the company's first AI tools.

Team structure

Every engagement is led by senior partners with deep operating experience, to guarantee quality and outcome.

Where we work

Markets that know us.

Central Asia
UZ · KZ · KG · TJ

3.8% e-commerce penetration (2024), projected 9–11% by 2027 (KPMG).

MENA
TR · UAE · SA · EG

Super-app dynamics and large-scale fintech consolidation.

SADC
South Africa

Mature marketplaces under pressure from global expansion.

How we engage

Full-cycle execution

Discovery → Build → Scale

Senior/C-level team

2–5 experienced operators per project

Segment exclusivity

One client per segment per region

Terms

Base Fee + Success Fee model